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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

According to the Google Web Site Optimization Guidelines, there are many factors that are involved in page ranking. These include:

Using correct page titles.
Making use of the "description" meta tag.
Using good structure for urls.
Having good practices for site navigation.
Offering quality content, presented in an easily accessible manner.
Using good anchor text.
Using header tags correctly.
Using images in an optimized manner.
Using robots.txt and sitemap.xml

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